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Struggling to start your online business?

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Proven Coaching Strategies

about me

I would guess that you're referring by a friend or google and found me. Are you looking for professional advice on how to setup "something" online or to get help with marketing or advertising? Perhaps a friend or an ex-colleague misinterpret an e-commerce professional as a "do-everything guy" to you. I don't do any of the above. I have to apologies. (I could refer someone to you if you need) 

If you're not, I am glad. You wanted something 'bigger' or to expand your business product range to reach out to the world. And you don't want to spend money on advertising and marketing but to leverage on existing buyer hungry websites to clear your old stocks or expand your range of products. 

You have come to the right place. Read on. 

A little background about myself. 

I started off my career as an IT administrator and got bored doing day in and day out IT support work. Hence I decided to explore online and back in 2006, I founded this website. Back then I was a blogger and blogging on men's clothing in specific men's cufflinks. And I went on to interview a group of experts in men's clothing and compiled their knowledge into an ebook. This is when my blog took off and ranked #1 on men's clothing in few a few months. 

It was in 2009 when I first start my journey in e-commerce retailing and have a few successes selling products from China and was featured a few times on local newspaper. Back then, Alibaba wasn't that well-know and selling stuff online was pretty easy and straightfoward. 

Fast forward to 2013, I founded a new company which focus on helping small businesses to source for products from China and started to coach small business owner and individual about selling products online on Amazon, eBay and website. 

I also teach on platform like and As well as, a topic expert in 

If you want to build a lifestyle online and learn how to get started in doing an online business that bring you consistent income without stress. Let's talk.

I want you to know it is time to dream big because you deserve a better life and a rewarding outcome.

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Build a customised plan base on your current situation and select a suitable money making base on your committment. We will explore the latest in marketing strategy and implement the model. The objective is always systemization and automate eventually.

By application only.  (1-1 coaching)

eCommerce Coaching

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When you build a brand for yourself, you get to keep it forever. Leverage on your personal branding to build lasting career or businesses. We explore what are the quickest way to brand yourself online and get offline opportunities to look for you.

By application only. (1-1 coaching)

Personal Branding Coaching

Services I Offer


Testimony From Coaching Students

I only started to do drop shipping seriously on 3rd October 2017. It’s a pretty good start for a newbie like me to have 7 sales the moment I started my mentorship with Adwin. He showed me that he is a result-based mentor. I aim to improve my sales in the next few months and increase my profit margin with my mentor’s help. I even planned to quit my current employment very soon and focus on drop shipping on full time basis. My mentor, Adwin make it possible for me to achieve my ultimate dream and live the lifestyle I desired. 
-Angie Ang, Singapore


If you want to pick up a skill or learn anything, usually you would prefer to learn from the best. So if you want to learn how to do eBay dropshipping the proper way, I would highly recommend that you learn it from Adwin. I am grateful that Adwin has definitely helped to revive my eBay business. I was already doing eBay business prior knowing Adwin but the result was far from satisfactory – not as lucrative as what was painted during my previous course preview.

In fact, I was on the verge of giving up doing eBay dropshipping after 6 months because I was rated as “Below Standard” by eBay, therefore making it very difficult for me to continue because I do not have sales for many months but at the same time, I have to continue paying my eBay subscription fee. It was a coincidence that I get to know Adwin. After attending his course, I started to see improvement in my sales. From 0-2 sales per week, I started having sales coming in almost every day. Nowadays I am getting around 2-4 sales daily. It is definitely an improvement for me. Adwin will personally test all the new tools before sharing with his students, thus cutting down our time going through trial and error.
However, please do take note that this is not a get-rich-quick scheme. The result you get equate to the amount of time you are willing to invest in doing this business.
- Janet leong, Singapore

Being a total newbie to drop shipping, it definitely helps to have a mentor that is knowledgeable in that particular area. And what separates a great mentor from a mediocre one? A truly great mentor is someone who is genuinely concern about your progress and success. This is exactly how Adwin has supported me in my journey on eBay dropshipping. Thanks Adwin!

- Cherie Yeow, Singapore

I started drop shipping in April 2017, and I learned through online courses. I did made some sales, however the sales were very inconsistent and profit is quite low ranging around $0.50-$1.50. I was so lost and desperate for real result. My turning point is when I begin my mentorship with Adwin and indeed I managed to make consistent sales with profit over $5 per item. And my STR (sell thru rate) improved tremendously from 6% to 25% in just merely 2 months. I was very impressed and happy with my progress and result. I don’t think I would be able to achieve such consistent result without the help of my mentor. A big thank you to my mentor!
- Kenneth Chua, Singapore


The course is systematic and allows us to scale up fast even without prior experience. Unlike many courses which end once the training is over and you will be left to your own devices, we were updated regularly through chat group and had our questions answered. More importantly, there are monthly meetup sessions to ensure we are on track.

Conducted by a person who had there and done that, Adwin imparted valuable knowledge on what's working to save us alot of time on trial and error.


An excellent mentorship programme and I learnt alot not just on dropshipping but also running of a business. This is the course you need if you are thinking of starting your dropship journey.
- Poh heng, Singapore

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